TikTok's Ad Network Goes Live in the US: What Performance Buyers Should Test Before Scaling
New ad inventory always brings opportunity and risk. In this article I look at TikTok's ad network rollout in the US and how performance buyers can approach it with a disciplined testing plan instead of rushing budget in.
- Start with controlled tests and clear success metrics before scaling.
- Check traffic quality and placement transparency early.
- Compare results against your existing channels on the same KPIs.