Digital & Performance Marketing
Tal Valariola
Performance marketing strategist focused on media buying, ad networks, pop traffic and affiliate marketing. Based in Israel.
About
I work where traffic, data and creative meet: buying media, testing channels and turning campaigns into measurable growth. I follow the ad-tech and performance landscape closely and write about what's changing and what it means for buyers.
Expertise
Core areas I work in and write about.
Media Buying
Planning, buying and optimizing paid traffic across channels with a focus on efficiency and scale.
Performance Marketing
Campaigns built around measurable outcomes, testing frameworks and data-driven optimization.
Ad Networks
Working with display, native and emerging ad networks, and evaluating new inventory as it launches.
Pop Traffic
Pop and push traffic sourcing, targeting, and controlling quality at volume.
Affiliate Marketing
Offer selection, funnels and partner relationships in the affiliate ecosystem.
Industry Trends
Tracking platform changes, privacy shifts and ad-tech launches, and what they mean for buyers.
Blog
Insights on media buying and performance marketing.